We’ve all heard it before, right? That culture eats strategy for breakfast. Regardless of the origin of the quote (which is commonly attributed to Mark Fields of the Ford Motor Company or management author Peter Drucker) — the idea that culture and strategy are key components of business success...

Behavior matters. Just as good parenting demands that we set clear expectations, establish guardrails, and maintain consistency to ensure that our children understand what is expected of them, attracting and retaining elite outdoor and active lifestyle industry talent requires adopting certain behaviors within a structured recruitment and hiring process....