I want to take a moment to talk about outdoor industry branding and its connection to your employer brand. And by that, I’m talking about the recruitment, hiring, and onboarding of executives and other members of your team. If you were to ask one of your customers what a...

Let me tell you a story. An executive candidate for a major, iconic outdoor brand postponed his Labor Day plans to participate in a final round of interviews. At the end of the process, he was passed over for the job—but he valued the experience and the new connections...