Across all industries, companies strive to recruit and hire for “cultural fit.” Understandably, they want their people, especially those in leadership roles, to embrace and embody the organization’s culture — its beliefs, mission, values, and behavioral norms. In the outdoor industry and sporting goods sectors, “cultural fit” has traditionally...

I want to take a moment to talk about outdoor industry branding and its connection to your employer brand. And by that, I’m talking about the recruitment, hiring, and onboarding of executives and other members of your team. If you were to ask one of your customers what a...

Queen is a band that should never have worked by traditional standards. Brian May was raised as part of the British aristocracy, born with a silver spoon in his mouth and a genius intellect that has made him as accomplished an astrophysicist as a rock star. Freddie Mercury was...

Here at Highline, we’ve worked with some of the most highly respected, forward-thinking, and well-known outdoor brands on the planet Earth. But no matter how superlative they may be, everyone is still susceptible to hiring mistakes. Some time ago, we were faced with the difficult task of finding a...