United Wheels Retains Highline Outdoor Group to Lead Search for Senior Director of Product, eMobility
Key leadership hire will drive product strategy and expansion across the company's growing electric mobility portfolio
FOR IMMEDIATE RELEASE
MIAMISBURG, OH — United Wheels Inc. has retained Highline Outdoor Group to lead the search for its next Senior Director of Product, eMobility. Reporting directly to the CEO, this leader will be responsible for defining and executing the company’s long term product strategy across its electric mobility portfolio.
The engagement comes at a pivotal moment for United Wheels. The company is building significant momentum in eMobility and positioning its brand portfolio for the next phase of growth. The Senior Director of Product will own the vision, roadmap, and execution across core electric bike and ride on categories while identifying and scaling opportunities in adjacent segments including e scooters, e mopeds, and emerging mobility platforms.
Highline Outdoor Group was selected based on its deep specialization in the outdoor, cycling, and active lifestyle industries and its track record of placing senior leadership within complex, product driven organizations.
“This is a critical leadership role as we define the future of our product strategy and expand our position within the broader eMobility landscape,” said Bruno Maier, CEO of United Wheels. “Highline Outdoor Group understands the caliber of leadership this role demands and brings a focused, disciplined approach to identifying the right individual.”
The scope of the role reflects the company’s broader ambition. This leader will build and lead a high performing product organization, align cross functional teams, and deliver a clear product roadmap spanning long term, mid term, and annual planning horizons. Performance will be measured by product adoption, revenue growth, margin expansion, and customer satisfaction.
“United Wheels is at a defining moment,” said Tony O’Neill, Founder and President of Highline Outdoor Group. “This is a rare opportunity to bring in a product leader who can think strategically, operate cross functionally, and build the roadmap for a complex and rapidly evolving category. The leadership this role requires goes well beyond product management. It requires someone who can connect vision to commercial execution at scale.”
The search is being conducted in close partnership with United Wheels’ executive leadership team, with a focus on identifying a leader who combines deep product expertise, commercial awareness, and the ability to navigate the increasing complexity of modern mobility products.
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About United Wheels Inc.
United Wheels Inc. is a global leader in the design, manufacturing, and distribution of wheeled products across multiple categories including bicycles, electric bikes, ride on vehicles, and emerging mobility platforms. Headquartered in Miamisburg, Ohio, the company operates a portfolio of brands serving consumers worldwide.
About Highline Outdoor Group
Highline Outdoor Group is the leading executive search firm specializing in placing high performance leadership within outdoor sporting goods companies and brands. Through a structured, retained search process, Highline matches high impact talent with the right positions, companies, and brands across the outdoor, cycling, snow sports, and active lifestyle industries