Four Wheel Campers Engages Highline Outdoor Group for Retained Head of Marketing Search
Premium outdoor brand partners with leading retained executive search firm to recruit a Head of Marketing reporting to the President & CEO
WOODLAND, CA: Four Wheel Campers, the global leader in pop up truck campers for over 50 years, has engaged Highline Outdoor Group to lead the retained search for its next Head of Marketing. The role reports directly to President & CEO Larry Baab and will serve as a central driver of brand execution, performance marketing, content creation, and commercial clarity.
With strong demand and a loyal overlanding community, Four Wheel Campers is focused on refining execution as it scales. This hire represents a pivotal investment in strengthening the company’s marketing engine, elevating content and creative output, and translating brand strength into measurable growth across direct and dealer channels.
“As we continue building on our foundation, we want marketing to deliver both creativity and discipline,” said Larry Baab, President & CEO of Four Wheel Campers. “This role will be highly hands on and highly visible. We’re looking for someone who can both create and execute, while helping us make sharper commercial decisions as we grow.”
Highline Outdoor Group will lead the search in close collaboration with Baab and the Woodland based leadership team. The engagement reflects Four Wheel Campers’ commitment to investing in experienced leadership to support its next phase of performance and operational focus.
“Four Wheel Campers is one of the most authentic brands in the outdoor space,” said Tony O’Neill, Founder & President of Highline Outdoor Group. “When a business with this kind of heritage chooses to invest in a refined marketing leader, it signals seriousness about long term growth. Our role is to identify someone who can protect what makes the brand special while elevating its execution and impact.”
This partnership further underscores Highline Outdoor Group’s focus on retained executive search within the outdoor, overlanding, and active lifestyle industries, supporting brands at key moments of growth and transition.
Four Wheel Campers Head of Marketing Search
The Head of Marketing search reflects Four Wheel Campers’ next phase of growth, pairing five decades of manufacturing heritage with a marketing function built to match its rising demand.
About Four Wheel Campers
For more than 50 years, Four Wheel Campers has designed and built pop up truck campers for the overlanding community, combining lightweight construction with off grid capability. The company is based in Woodland, California. Learn more at fourwheelcampers.com.
About Highline Outdoor Group
Highline Outdoor Group is the retained executive search firm specializing in placing high performance leadership within outdoor, sporting goods and active lifestyle companies and brands. Using a structured, retained search approach, the firm matches high impact executive talent with the right positions, companies and brands across the outdoor industry. Founded by Tony O’Neill, Highline Outdoor Group is based in Indianapolis, Indiana. Learn more at highlineoutdoor.com.
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