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Episode #14 with Bruno MaierThe Weight of Leadership, with Bruno Maier
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Episode #13 with Seve RomeroGood at Your Job Isn’t Enough, with Seve Romero
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Episode #12 with Greg HealyWhen the Ride Gets Messy, with Greg Healy
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Episode #11 with Sara LawheadThe Long Build, with Sara Lawhead
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Episode #10 Mike CachatMike Cachat The Inventor of Online Bike Sales
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Episode #9 Nancy DynanNancy Dynan on Building Strong Teams

WE EXCEL AT
FINDING CANDIDATES.
But that’s not the point.
About Us
We are the leading search firm specializing in placing high-performance leadership within outdoor sporting goods companies and brands.
For more than 15 years, we’ve partnered with CEOs, boards, private equity firms, and family offices to recruit executives across operations, product development, engineering, brand, digital, and marketing. Our focus is on leaders who elevate performance, build culture, and drive long-term growth.
And that’s why they hire us.
Outdoor and sporting goods companies need more than managers. They need executives and product leaders who combine proven business results with a true connection to the outdoors. As the leading executive search firm in the outdoor industry, we recruit high-performance leadership for sporting goods brands, outdoor recreation companies, and consumer product manufacturers. The right hire drives growth, strengthens brand strategy, and positions a company to lead in a competitive market.
When you hire us, you gain a proven way to stay ahead. The only way your company reaches its full potential is by securing the best leadership first.
Tony O’neillPresidentHighline was founded by Tony O’Neill, who’s developed recruitment technologies and built hiring strategies for Fortune 500 companies and small- to medium-sized businesses to identify, attract, and place qualified, passionate candidates. Tony is a highly respected outdoor industry expert who attracts top tiered talent for premium brands. He’s a Silver Palm Eagle Scout, a champion mountain biker & cyclocross racer, and world traveler. Clearly, Tony doesn’t do anything halfway.
Cristin LeeResearch AssociateCristin is a multi-lingual researcher with a distinguished background as a Big 4 Chartered Accountant, with significant experience in the investment banking industry and financial derivatives. She divides her time between her London home and Nosara, seamlessly blending her passion for catching set waves and living healthily.
Marla JohnsonVice President of OperationsMarla is an incredible mom, an accomplished athlete, world circumventor, entrepreneur, yoga instructor and an adventurist. Very simple. Marla enables the recruiters by handling everthing so they can focus exclusively on working with customers and uncovering the most talented and hardest to find individuals in US, EU and Asia.
Chris KokoczkaExecutive RecruiterChris is not your average green-tea-drinking, tree-hugging contemplative. A former all-state golfer, Golden Gloves boxer, and world traveler (40+ countries and counting), he stands as a lanky 6′ 3” licensed yoga instructor, Thai massage practitioner, and breath-work coach.
Chris lives by a simple philosophy: find a purpose and follow that purpose. He models his life after his favorite companion, the Labrador. Driven by loyalty, food, inquisitiveness, and the outdoors, Chris lives to create experiences that help cultivate an authentic, integrity-filled life. Through striving to marry his thoughts, words, and actions, Chris hopes to have a lasting, positive impact on the clients and candidates with whom he engages.
Highline Blog
- 01.26.26
Highline Outdoor Group Retained by Solbari to Support U.S. Market Expansion
Read More - 01.06.26
Leadership, Innovation, and Growth in Performance & Lifestyle Consumer Brands | Highline Outdoor Group
Read More - 12.23.25
Hiring Sales Leaders in the Outdoor Industry: From VP of Sales to International Expansion
Read More - 12.07.25
When a Silver Medalist Leaves: The Hidden Risk Inside Every Succession Plan
Read More

FINDING
THE BEST TALENT
IS A FULL TIME JOB.
And you already have one of those.
OUR SPECIALITY
Chances are, you’re at your best when you’re doing your real job: the one you’ve spent years mastering. Every minute you spend sorting resumes is time that could be driving growth. Instead of adding value to your business, you’re stuck in a process you don’t enjoy and that rarely delivers top results.
That’s where we come in. We specialize in executive search for the outdoor, sporting goods, and active lifestyle industries. Finding hard-to-reach leaders and technical experts is not just what we do, it’s all we do. Years of experience have sharpened our ability to identify, evaluate, and deliver the kind of talent that takes a brand from good to great.
Simply put: you drive the business, we’ll deliver the leadership.
OUR PROCESS
At Highline Outdoor Group, we partner with outdoor, sporting goods, and active lifestyle companies to recruit leaders who drive growth. Our work goes beyond filling a vacancy. We connect employers with executives and senior managers who have the vision, expertise, and passion to take a business to the next level.
Every search is tailored to your company and your culture. We don’t recycle candidates or push resumes across multiple opportunities. When we bring someone to your table, it’s because they are qualified, aligned with your goals, and motivated to work for you.
OUR GUARANTEE
We won’t recommend any candidate we don’t believe in. Consequently, we’re willing to stand behind everything that is within our control.

DO SOMETHING
YOU LOVE FOR A LIVING
Trust us, it feels good.
AS LONG AS YOU’RE A MEMBER OF THE WORKING WORLD, THERE’S A CHANCE A BETTER JOB IS OUT THERE SOMEWHERE—EVEN IF YOU’RE NOT ACTIVELY LOOKING FOR IT.
Does your dream outdoor job exist?
Perhaps. But if it does, employers won’t post it on a message board for the whole world to see.
That’s why you need us.
Think of us as more of a talent agency than a recruiter. We only represent top outdoor industry talent. As a result, we have built favorable relationships with some of the nation’s top outdoor companies—particularly those in the world of action sports, cycling and adventure gear. When you contact us, we’ll take an honest look at what you have to offer. Then, we’ll see if you’re a good fit for any of our clients.